A few years ago, The Anti-Advertising Agency created the Bus Stop Bench Ad project, featuring one particular bench that plainly stated "you don't need it".
The bench ad project gave rise to the sticker project. Steve Lambert created stickers that proclaim "you don't need it" with a bold red arrow. Users are encouraged to put the free stickers on all kinds of advertising media in an effort to curb the crazy consumerism that's being marketed these days.
What's interesting to about this project is that it so finely walks the line between social commentary and vandalism. Print your own stickers or send a self-addressed stamped envelope to the address below (tuck in extra postage to get more stickers):
Steve Lambert/Anti-Advertising Agency
c/o Eyebeam OpenLab
540 W.21st St.
New York, NY 10011
monique said:
Hey i am really into this...Most americans dont even know how it all got started. The mans name was Edward Bernays, Sigmund Freud's nephew. check out this video.
http://www.youtube.com/watch?v=9Kp24ZeHtv4
yes its long, but worth watching....the first video does not mention edward until 5:37, but it is important to watch formt he begining and to watch all 6 videos....ever sence i watched the video, i have been commited to not be a consumer.
